The human eyes are more sensitive than the skin. So…why not use the best technology to protect them?

ETNIA BARCELONA stays committed to their mission of delivering top-notch quality consistently. On this occasion, the focus is on the advantages provided by their high-definition sunglass lenses and the importance of safeguarding our eyes all year round. ETNIA BARCELONA's high-definition (HD) lenses are crafted from pure mineral glass, utilizing three rare earth elements: Neodymium, Praseodymium, and Erbium. These elements contribute to enhancing visual quality by improving contrast and providing exceptional clarity and durability.

The brand exclusively produces lenses using this type of glass, which is further enhanced by their HD Colors Technology. This innovative filter intensifies the clarity and richness of primary colors. The unique composition of the glass grants the lenses unparalleled strength and clarity. The benefits of ETNIA’s HD Lenses primarily revolve around their ability to enhance primary colors, resulting in more vibrant hues and improved depth perception for the wearer. Simultaneously, these lenses block both internal and external reflections while ensuring 100% protection against harmful UV rays. The anti-scratch treatment prevents lens scratches and reduces wear and tear from everyday use. The anti-glare treatment eliminates bothersome reflections and their potential impact on the eyes. Additionally, the oleophobic coating keeps the glasses clean and guards against fingerprint marks.

To raise awareness of its HD lenses, ETNIA BARCELONA has launched a campaign with a series of videoclips and pictures taken in different kinds of landscapes to emphasize, not only the direct benefits of the HD lenses, but also to stress the importance of using sunglasses yearround, and of ensuring the lenses used are of the right kind to adequately protect our eyes.

Partly Refer & Excerpt from 

https://www.favrspecs.com/en/brands/etnia-barcelona/181/etnia-barcelonas-hd-lenses/183/

July 24 2023